When I created my brand, I wanted to put in place a strong foundation of sustainability measures. As we grow, so will our efforts. We are not 100% perfect, we are not 100% sustainable. Is anyone really ? But we will always be transparent and open about our approach to building a mindful brand.


When raw materials are exceptional, you will feel it.

You might even feel better. 

Our perfume natural ingredients are of the best quality one can find. No budget limit was given to our perfumers. Quality is never compromised so you can enjoy the most beautiful sensations nature can give
 We ethically source our ingredients with respect to their communities and workers around the world.
 We can trace our perfume sourcing up to 98% of our formulas.
We use green chemistry every time we can, and our perfume formulation is green between 75% and 89%. This is quite an achievement in our industry, so it is worth mentioning.
 Our perfume oils are biodegradable up to 90%. And we’re striving to grow that number.


We are a small enterprise, but we choose to work with factories that put people and nature at the core of their business. Beside producing our fragrances in the cleanest environments possible, we also dedicate resources to protecting our environment.

Our partnering factory in the South of France contributes to the protection of bees, nurturing beehives in the fields around the factory. The bees can't evolve unless the air is clean. So it gives you an idea of the efforts we make in our factories to maintain a safe environment. Without healthy, thriving bee populations, ecosystems would collapse. I usually smile when I think our factory produces the best Nature offers: scent and honey!
 Our factory also contributes to the Pure Ocean Fund, because restoring the health of our seas is essential.


Where can we all improve? Our carbon footprint.
Any manufacturing has a carbon footprint. To minimize ours, we’ve partnered with Pur Projet for reforestation efforts in the Mediterranean region, protecting land against erosion and ensuring better revenue for farmers.



 Our products will always be vegan and cruelty-free
 We will always formulate using a high concentration of natural and organic ingredients.
 Our beauty formulas are all paraben-free, talc-free and free of chemical sunscreen. So they are excellent for your skin, and respectful of Nature.



We designed beautiful objects with a purpose, with the idea that they must fit your lifestyle and stay with you for a long time. Luxury is also about being timeless. Our perfume bottles are reusable and refillable. They’re meant to give you pleasure, be part of your life and be kept for a very long time. To decorate your vanity, not end up in a landfill. Our refill options are in turn recyclable. We strive to minimize our plastic usage, and our plastic bottles are recyclable.


Finally, in this time of Covid-19 pandemic, we are contributing 7% of our sales to Direct Relief, an organization working with governments and health organizations in the US and abroad to provide health workers with the gear and material they need to help us (March 2020 – March 2021).


When you purchase from us, or give a gift from us, please know we care about all of you, about our working communities, about our environment, now and for the future we will all share. Enjoy!