At the crossroads of perfumery and aromatherapy, Aroma is more than perfume, it is perfume therapy. Ethically sourced, our natural essential oils are chosen by our aromatherapy doctor for their therapeutic benefits. The blends are composed and finished by our master perfumer for pleasure. The result: natural, biodegradable, safe, clean, sustainable perfumes with proven benefits.
Welcome to Aroma, the perfume’s new frontier.
From ancient wisdom…
Aromatherapy is a holistic therapy that uses aromatic essential oils to improve the health of the body, mind and spirit. Used for thousands of years, it has recently gained more recognition in the fields of science and medicine.
Via our nose, the essential oils’ aromas work their way to the olfactory cortex of the brain, which is part of the limbic system, responsible for the processing of our emotions, survival instincts and memory formation. The connection between scents, emotions and memories is well-documented. Today with neuroscience, we are getting closer to understanding the impact of scents on wellbeing.
…to modern science
We conducted a study in partnership with renowned IMMERSION Neuroscientists to be certain that we could share with our customers the positive, proven benefits our AROMA products can have on their life. Results showed that AROMA perfumes do positively impact our emotional state. Participants experienced up to a 58% increase in their level of emotional engagement of change in their emotional state after smelling AROMA fragrances. Additionally, these fragrances activate your energy and act on your chakras.
*Based on a Consumer Neuroscience Study. Consumers spent a few minutes at rest while their changing emotional state was recorded passively via their smartwatch. Consumers then blindly smelled one of three AROMA fragrances, followed by another rest period and a second smell of the same fragrance. Then they engaged in another period of rest, followed by the same process of fragrance smelling for the two additional scents. Results indicate a significant impact of all three fragrances.