Nature is at the core of what we do. We love it, are inspired by it, harness its gentle healing power for your well-being. Naturally, we do all we can to protect it.

"When I created my brand, I wanted to put in place a strong foundation of sustainability measures. As we grow, so will our efforts. We are not 100% perfect, we are not 100% sustainable. Is anyone really ? But, we will always be transparent and open about our approach to building a mindful brand." - Veronique Gabai

“When raw materials are exceptional, you will feel it. You might even feel better.”

Our perfume natural ingredients are of the best quality, so you can enjoy the most beautiful sensations nature can give.
• We ethically source our ingredients with respect to their communities and workers around the world.
• In our perfume line, we can trace sourcing up to 98% of our formulas.
• We use green chemistry every time we can, and our perfume formulation is green between 75% and 89%.
• Our perfume oils are biodegradable up to 90%.

At the crossroads of perfumery and aromatherapy, Aroma goes further.
• Aroma perfumes are 97% natural, made with ethically and sustainably sourced ingredients.
• The 3% remaining are obtained through green chemistry, we do not use chemical preservatives.
• Our formulas are 100% biodegradable, sustainable and clean.
We are a small enterprise, but we choose to work with factories that put people and nature at the core of their business. Beside producing our fragrances in the cleanest environments possible, we also dedicate resources to protecting our environment.

Our partnering factory in the South of France contributes to the protection of bees, nurturing beehives in the fields around the factory. The bees can’t evolve unless the air is clean, and bees are a major actor in preserving biodiversity, which we all depend on.
Where can we all improve? By planting trees to contribute to a better protection of our environment.

We have partnered with PUR Projet, with the goal of reforesting areas of the Mediterranean region and in South America, one specific project at a time. We are helping farmers concerned with protecting biodiversity and sustainability.

Every time you buy a bottle of perfume, you contribute to the reforestation of our planet.
We designed beautiful objects with a purpose, with the idea that they must fit your lifestyle and stay with you for a long time. Luxury is also about being timeless. Our perfume bottles are reusable and refillable. They’re meant to give you pleasure, be part of your life and be kept for a very long time. To decorate your vanity, not end up in a landfill. Our refill options are in turn recyclable. We strive to minimize our plastic usage, and our plastic bottles are recyclable.
Our beautiful blue bottles were developed using a low density glass in order to reduce their carbon footprint, and the cap - a part that is sadly never recyclable - was fitted with a ceramic top to double up as a mini diffuser for your desk or your nightstand. There is no need to ever dispose of this cap!


  • We will always formulate using a high concentration of natural and organic ingredients, sourced ethically.
  • Our beauty formulas are all vegan, paraben-free, talc-free and free of chemical sunscreen. They are excellent for your skin, and respectful of Nature.
  • Our Aroma line is formulated using ethically and sustainably sourced natural essential oils. The result: natural, biodegradable, safe, clean perfumes in sustainable bottles, with proven benefits.