Nature is at the core of what we do. We love it, are inspired by it, harness its gentle healing power for your well-being. Naturally, we do all we can to protect it.
"When I created my brand, I wanted to put in place a strong foundation of sustainability measures. As we grow, so will our efforts. We are not 100% perfect, we are not 100% sustainable. Is anyone really ? But, we will always be transparent and open about our approach to building a mindful brand." - Veronique Gabai
Our perfume natural ingredients are of the best quality, so you can enjoy the most beautiful sensations nature can give.
• We ethically source our ingredients with respect to their communities and workers around the world.
• In our perfume line, we can trace sourcing up to 98% of our formulas.
• We use green chemistry every time we can, and our perfume formulation is green between 75% and 89%.
• Our perfume oils are biodegradable up to 90%.
At the crossroads of perfumery and aromatherapy, Aroma goes further.
• Aroma perfumes are 97% natural, made with ethically and sustainably sourced ingredients.
• The 3% remaining are obtained through green chemistry, we do not use chemical preservatives.
• Our formulas are 100% biodegradable, sustainable and clean.
Our partnering factory in the South of France contributes to the protection of bees, nurturing beehives in the fields around the factory. The bees can’t evolve unless the air is clean, and bees are a major actor in preserving biodiversity, which we all depend on.
We have partnered with PUR Projet, with the goal of reforesting areas of the Mediterranean region and in South America, one specific project at a time. We are helping farmers concerned with protecting biodiversity and sustainability.
Every time you buy a bottle of perfume, you contribute to the reforestation of our planet.
OUR PROMISE TO YOU
- We will always formulate using a high concentration of natural and organic ingredients, sourced ethically.
- Our beauty formulas are all vegan, paraben-free, talc-free and free of chemical sunscreen. They are excellent for your skin, and respectful of Nature.
- Our Aroma line is formulated using ethically and sustainably sourced natural essential oils. The result: natural, biodegradable, safe, clean perfumes in sustainable bottles, with proven benefits.