the Custom setmake your own
Rose Première by Kelly Rutherford
The gorgeous Rose de Mai — the flower of love — is harvested only in the dewy early mornings of May, when its scent is at its most potent. Illuminated by green, tender leaves and sparkling with the joy of mandarin, the fragrance unfurls into a deeper, more complex accord of musk, sensual ambery woods, a warm vanilla and a delicious pink praline that makes this rose utterly irresistible.
Eau de parfume
Rose Première by Kelly Rutherford
Celebrate the timeless allure of the Rose de Mai with Rose Première by Kelly Rutherford and Veronique Gabai. This radiant floral gourmand fragrance opens with sparkling mandarin and bergamot, unfolding into a luminous heart of rose, vanilla, sweet pink praline, amber, and soft musks.
Size
Rose Première by Kelly Rutherford: Everything meaningful starts with love
Veronique Gabai and Kelly Rutherford come together as two women celebrating the joy of spring — that luminous season of blooming blossoms, softened light, and warmer days that invite renewal. There is in this meeting a natural harmony, as effortless as the first sunlit morning after winter.
What unites them most is a shared devotion to artistic expression, true craftsmanship, and the entrepreneurial spirit — and above all, a profound belief in the energy of love. It is this love that shapes their vision of the world, allowing them to move through it with kindness, elegance, and quiet hope — a sensibility deeply cherished by women everywhere.
Notes
Mandarin, Rose, Praline, Amber, Vanilla
olfactive family
Floral Gourmand
Personality
Luminous & Tender
Kelly Rutherford & Veronique Gabai
Collaboration
A story of
friendship
Founder and Perfume Designer, Veronique Gabai, together with her longtime friend — actress and enduring style icon Kelly Rutherford — unite their visions in a gesture both intimate and inspired.
From this refined collaboration emerges an iconic scent: graceful yet expressive, luminous yet deeply sensual — a tribute to femininity in its most effortless and elegant form.
Beyond the bottle — where scent meets ritual.
The experience expanded beyond traditional perfumery through fragrance jewelry, aromatherapy, and layered self-care rituals: blending scent, wellbeing, and personal expression into a more immersive lifestyle experience within the world of Veronique Gabai.
Discover.
Curate.
Adore.
An invitation to discover the olfactory universe of Veronique Gabai. Begin your olfactory journey with a sensual escape to the French Riviera. Choose our curated Discovery Set or compose your own selection of luminous scents, made to unfold slowly on the skin. Each 1.5 ml vial slips perfectly into Le Spritz, our iconic perfume pendant, a chic talisman worn close to the heart.
Founder
Veronique Gabai
Inspired by
the Côte d’Azur
My brand is rooted in values born in the Mediterranean: hedonism and humanism. With Nature at its core, it is inspired by its beauty, harnesses the power of its plants, and will always protect its future.
To add generosity to luxury, to add pleasure and magic to the experience, to add beauty to every day life. The kind of beauty that enchants the senses, and lifts up the soul. This is the promise of my brand.
As Seen In
“ Sur la Plage offers beach vibes in a bottle — immediately conjuring thoughts of sea, salt and sun.”
“ All you need to do is mist yourself with one of Gabai's scents and you'll find yourself transported.”
“ Each fragrance is meant to give you an overload of sensations and let you escape.”